Set Upsell Offerings as the Default on Your Paywall

Make higher-value plans the default choice on your paywall. Pre-selecting an upsell offering helps increase ARPU with less friction, while still giving users the freedom to choose another option.

What’s new

You can now set an upsell offering as the default selection on your paywall.

Why it matters

Most users stick with the option that’s pre-selected. By making an upsell the default, you can nudge customers toward higher-value plans without adding clicks or friction. It’s a low-lift way to boost ARPU while still giving users freedom of choice.

How it works

When configuring your paywall offerings, choose which plan should appear as the default selection. This can be:

• A longer time pass
• A subscription
• A bundled package
• Any upsell you want to feature

The default appears pre-selected when the paywall loads, but users can switch to another option at any time.

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We’ll keep refining paywall controls as we grow—let us know what you’d like to see next.